FOX Asset Management (FOX) is a

that primarily services clients in the

Funds Management Industry.

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Experienced Asset Consulting, Research and Funds Management Specialists

FOX Asset Management (FOX) was founded by principal, Graham Fox in January 2004 and is based on the NSW’s Central Coast. FOX is an independent group that is privately owned.*

FOX is a niche Asset Management business that operates at the Wholesale level for Fund Managers, Superannuation Funds, family offices and selected Financial Planning Dealer Groups. The main source of “value add” that FOX provides their clients is a “hands-on” tailored approach to their investment challenges, product strategy and/or business needs.

Some of the consulting assignments that FOX has been involved with for clients includes:

• Retail and Commercial Property;
• Commodity Investment;

• Structured Debt Funds;
• Emerging Markets and Frontier Markets (Asia);

• Private Equity; and
• Corporate Advisory.

Other assignments have also included:
• Data transformation projects involving performance and attribution of front-office trading systems;
• Model portfolio structuring across the broad spectrum of Risk Profiles including, Alternatives (growth and defensive);
• Tailored asset class solutions involving style blending, core/satellite approach, ETF usage in models and direct share (concentrated alpha) exposures; and
• Capital preservation and downside risk management techniques.

*Ownership Cornwall Holdings (NSW) Pty Ltd ABN 92 108 127 046 trading as FOX Asset Management.

Our core activities of the group are:

Asset Consulting

Asset strategy advice and capital protection mechanisms.


Listed and unlisted Funds, IMA/SMA strategies and structured products.

Funds Management

Consulting to boutique fund managers regarding set-up and the associated product strategy framework.

Recent Articles
7 April, 2016 - Asset Allocation & Alternative Assets

With traditional assets experiencing high levels of volatility, investors are concerned with how to better manage the risk to capital and the income expectations of each asset class. Alternative Assets are generally non-traditional assets. They may derive their returns from sources that have links back to traditional assets such as shares and bonds but do more >>

18 March, 2016 - Fibonacci and the AUD/USD – To hedge or not to hedge?

I am often asked the question about what to do when considering offshore investments and the level of the Australian Dollar. It is a tricky question as we know that there are many influences that help determine the level of the AUD with the most popular being the level of interest rates globally and the more >>

1 March, 2016 - Fibonacci and the S&P ASX200 – Where to from here?

I am constantly asked the question about what is the direction for the Australian share market in the year ahead. I am like most asset consultants mildly optimistic about better returns for 2016 mainly based on the recent company reporting season and the general health of the services sector along with the fact that the more >>

About FOX

About FOX

FOX Asset Management (FOX) was founded by principal, Graham Fox in January 2004. Graham has a background in the Financial Services industry focusing on Wealth Management and specialising in Funds Management.

His career history in Wealth Management spans some 15 years having worked for International Investment Banks, domestic private banks, listed companies and privately held investment companies.